If your child loves cars, Lucas Loves Cars is the place for you. Created by the parents of a car lover, Lucas Loves Cars began when Helle Warming had difficulty looking for quality car toys for her son Lucas. To fill this need for other parents, she started a company that would bring all of these toys together in one place. Now, three years later, Lucas Loves Cars features gifts for little car lovers from babies to school age, be it trucks, trains, planes or anything else with wheels.
The problem was that it was hard to show off what these little cars could do through a computer screen. Helle thought that iStopMotion might be the perfect way to give a hands-free overview of Lucas Loves Cars’ product features. The family had been using iStopMotion for a while after a young friend using it for a school assignment introduced them to the app on her iPad, and ever since, they’ve been hooked.
“With Lucas Loves Cars being an online store, I find the biggest hurdle I have is that people can't see how the products move,” Helle says. “A picture can't show you how the truck tray lifts or how cute a car looks rolling across the floor. Using iStopMotion gives these products some life and I don't get in the way. The products are the stars of the clip. These videos work well on the website to give movement to our descriptions, and with video being big on social media right now they get great audience reach.”
Helle makes iStopMotion videos both on her own and with her son, and she finds that it is a great family activity. It gives Lucas a big part in the family business!
“When I do the iStopMotion videos with Lucas, I forget that it’s work,” Helle says. “I wish I had more time so that I could do a movie for all of my little cars and trucks, but I think Lucas would get distracted after about two movies and I would end up with a dinosaur stamping on the trucks and eating the cars!”
When Helle is using iStopMotion by herself, she is quite particular about making small movements. When she’s working with six-year-old Lucas, however, it’s a much faster process. Lucas will act as the photographer while Helle moves the cars, and he’s not at all worried about making delicate little movements. He’s just ready for the next step.
“My favorite feature is that I can delete one frame,” Helle says. “Sometimes Lucas is a bit quick with his photos and my hand is in the way, so its great to be able to find it and delete it. Lucas loves that he can quickly play the video that we have made. It’s much more fun the way Lucas does it, and I actually think the movies we make together are the best!”
Recently, Lucas has started using iStopMotion on his own to play and make movies with his toys. Helle loves that he is a willing helper, and she thinks that iStopMotion will definitely be a part of the Lucas Loves Cars marketing strategy for a while.
Check out this recent video by Helle and Lucas on a car-themed book, and be sure to take a look at one of the Lucas Loves Cars toys in action above!